Wednesday, September 26, 2007

Branded World


I have written before about the computer market becoming more about the looks rather then performance for majority user here. This time I wanted to take a broader look about how we live in very branded world. Because of the recent announcement by Samsung and Giorgio Armani of their collaboration to release phones and TVs in future. This goes hand in hand with what Lg did some time ago by teaming up with Prada and also Motorola D&G branded V3. All these high design brands are considered to be luxury merchandise, but here is where the problem comes in. They might cost some more but they are not that great and only thing making these pfones bearable is the branding. Of course there are lot of people out there that will carry any weight just have the branded life but I never expected to have such a low standards form such brands. I really hope Armani one will have something more to stand out from crow than just the name.
Going off from tech perspective I really see that D&G as a brand is selling out big time. I might be living in the past or something but when did luxury merchandise needed extra advertising by putting big self logos on all merchandise?? Not only that but also that you see people wearing it on every corner... I suppose people are maybe earning more... but i find it hard to grasp that they would rather go sell to gen pop than keep up the image and stay in lux...
Either way... Life Is Worth Living Only By Brand

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